Readership

Secondary Marketing Executive is the monthly journal for mortgage professionals who are responsible for originating, buying and selling loans and mortgage servicing rights. It provides these heads of production the resources needed to run a successful mortgage production operation.

SME reaches 19,000 qualified recipients nationwide, with a total readership of *53,200.
*2.8 pass-along ratio

Over 86% of SME readers have been employed in the mortgage banking industry for over 10 years and took action upon seeing advertisements in SME. 85% rely on SME the most for secondary marketing information. 66% save SME copies for future reference.

2007 Readership Study PDF

Click to download SME's Readership Study using Acrobat Reader. (Requires Adobe Acrobat Reader)