ADVERTISING OPPORTUNITIES
Secondary Marketing Executive is a "must read" for all mortgage company executives who are involved with the multi-billion dollar secondary market. SME reaches more than 60,000 of these men and women monthly. With a display advertising campaign, companies seeking to reach this key group of mortgage banking professionals will build brand recognition and awareness for their programs, products and services.
SME's Resource Directory allows advertisers an opportunity to reach readers in a quick reference format. The Directory is further enhanced by an online listing with hyperlinks. The Directory is available in 12-month or 24-month packages.
SME's E-Feature delivers beneficial industry information to the desktops of SME's audience of mortgage professionals. Your ad in the E-Feature will provide a direct link to your Web site. Each E-Feature and its advertisers are archived on the SME Web site, allowing readers continued access to the story's content and your ad and hyperlink.
SME's Web site is visited by industry insiders looking for information, resources and direction to vendors on a daily basis. An advertisement posted on SME's home page will impact these mortgage professionals as they navigate our site looking for answers to their industry questions and/or concerns. All ads feature a hyperlink, and are posted for 12-month runs.
SME's readers continue to use SME's Special Supplements as a tutorial in their mortgage production operations. In 2007, SME will present readers and marketers with an exciting multi-layered program. Through a combination of special supplements, preceded by live webinars (interactive web-based seminars), SME will address key concerns and issues. Experts will be on hand to provide their insight and observations, and audience members will be encouraged to participate in real time during the online discussion. The accompanying supplements will offer original and exclusive articles that explore the issues in greater depth.
- Nonprime Lending Supplement - April 2007
- Mortgage Technology Supplement - August 2007
- Collateral Fraud - December 2007
SME Webinars allow advertisers co-sponsorship opportunities targeting specific segments of our readership (i.e., production managers, secondary market managers, operations managers). The topics featured are timely, "hot button" issues within the industry. As a co-sponsor, advertisers will receive logo inclusion on all magazine, Web-based, direct mail and e-mail marketing pieces promoting the Webinar. A sponsoring company may nominate a panel member to speak at the event. Sponsors will also receive a list of all registered attendees with contact information for follow-up and prospecting.
Bonus Distribution Sponsorships
Issue Distribution Sponsorship opportunities are also available at key industry conferences. With a hotel room drop sponsorship, conference attendees will receive a complimentary copy of SME with their morning paper. The issue will feature "Compliments of ..." prominently on the cover. Booth Distribution sponsorships and Show Bag sponsorships are also available.
We have been told time and time again that our editorial is timely and "right on." For instance, several months after we covered "transferable mortgages," CBS Marketwatch did a feature on the topic. SME was also ahead of the curve with our coverage of interest only and loans using ITIN. With our Co-Branding E-Print (or Reprint), advertisers can design a direct mail initiative that will position you within the body of an SME feature story. Your prospect will perceive the gesture as information sharing on your part - placing you in a more favorable position with them.
