Secondary Marketing Executive Online

WHEN: Thursday, August 7th: 2:00PM - 3:15PM EDT.

Synopsis

Agenda

Playback

Sponsors

Presentation

David Lykken, managing partner, Mortgage Banking Solutions

As the industry struggles to regain its footing, this presentation will offer an overview of today's marketplace and what products and services would best serve its diverse communities. Considerations raised will be the identification of stable and struggling markets, comparisons between demographic and psychographic trends, the state of the production channels - FHA, Fannie, Freddie, Correspondent, Wholesale, and Retail Lending - and approaches to reach different segments through target marketing campaigns.

Q&A: 2:15-2:20

Robert D. Yeary, chairman and CEO, Reverse Mortgage Solutions

While being hailed by many industry experts as the next important product, reverse mortgages still represent a relatively small slice of the overall mortgage market. The challenges faced in selling these products to borrowers, regulators and the secondary market, and the possible solutions to overcome these obstacles, will be addressed in this presentation.

Q&A: 2:30-2:35

Tom Johnson, vice president of product development, Zoot Enterprises

Section 315 and Section 114(B) of the FACT Act mandates that financial institutions manage and reduce the risk of identity-theft fraud for customers. Any organization that uses consumer credit data is required to comply with Red Flag regulations by Nov. 1. This presentation will detail what the Red Flag regulations mean to mortgage originators, and how they will affect the origination of residential loans in this troubled market.

Q&A: 2:45-2:50

Scott Stern, CEO, Lenders One

What do top loan officers have in common with Nike, Mercedes and Pepsi? Simple: they have a brand, and they market their brand successfully to clients. This presentation details how to develop a mortgage banking brand and market it successfully.

Q&A: 3:00-3:15