Secondary Marketing Executive is edited to provided industry leaders the crucial information they need to make informed decisions and choices about running their production and back office operations.

    SME's readership’s areas of responsibility

Selling Loans

61.7%

Pipeline Management

60.7%

Establishing Correspondent Relationships

59.2%

Risk Management

57.7%

Underwriting

50.5%

Supervising Loan Production

40.8%


  Readership Study

According to our readers, Secondary Marketing Executive plays a crucial role in communicating information about products and services for their businesses. Our readers rely on Secondary Marketing Executive to develop, influence and support purchase decisions. Advertising frequently – and capitalizing on the synergistic effect of print, e-marketing and trade shows – generates more awareness, interest and impact, which leads to profits from your marketing investment.

    Readers act on information seen in Secondary Marketing Executive

Discussed an ad/article with a colleague:

83%

Referred an ad/article to a colleague:

75%

Contacted an advertiser:

44%

Recommended the purchase of a product or service:

25%

Purchased a product or service:

8%


    SME is readers' first choice for industry information

Which magazine do you rely on most for secondary market information?

Secondary Marketing Executive

86.7%

Mortgage Banking

6.7%

National Mortgage News

3.7%


Which magazine is most often saved as a reference tool?

Secondary Marketing Executive

61.7%

Mortgage Banking

14.8%

National Mortgage News

10.9%


Which magazine would you choose if you could receive only one?

Secondary Marketing Executive

42.3%

Mortgage Banking

14.6%

National Mortgage News

29.2%


  Job Title


    Reader Involvement in Secondary Marketing Functions

I negotiate loan purchase agreements

67%

I make final decisions

57%

I contribute to the final decision

50%

I negotiate servicing agreements

30%



  Readers by Type of Firm


2012 Readership Study PDF

Click to download SME's Readership Study using Acrobat Reader. (Requires Adobe Acrobat Reader)